In “Sexuality, Race, and Ethnicity in Advertising,” William M. O’Barr writes, “There are virtually no advertising images that depict interracial couples made up of a black man with a white woman. This taboo has been successfully broken in American social life and TV sitcoms, but it remains practically off limits in the world of advertising.” One company that has stood out in recent years for their diverse advertisements is Old Navy. While they feature interracial couples composed of either men or women of color with partners of other races—taking the risk O’Barr describes above—the ad they received the most widespread backlash for featured a white man and black woman with their child (the second picture). After posting the ad online, their Twitter was flooded with backlash, as people used hashtags like #WhiteGenocide to call upon people to boycott the store, claiming Old Navy was “anti-white” and “promoting race mixing.” Old Navy stood their ground and people from interracial families took to Twitter with pictures of their own mixed families under the hashtag #LoveWins. Despite Old Navy’s determination, their advertisements still represent interracial couples containing white individuals much more than nonwhite interracial couples—another taboo that needs to be broken in media.
#oldnavy #interracialcouples #advertising #marketing #interracialfamilies #foots